JIN, Gavin Rui. A Deep-Dive into Consumer Motivations and IMC Strategy Development for Ready-to-Drink Cocktails: A Case Study of High Noon Tequila. Journal of Education, Humanities and Social Sciences, [S. l.], v. 62, p. 386–402, 2026. DOI: 10.54097/5k3f8c12. Disponível em: https://drpehss.org/index.php/ojs/article/view/72. Acesso em: 29 jul. 2026.